FAQ
Do you have a question for us? Read this page for the frequently asked questions we come across. To ask us a question, contact us
1. How has the consumers consented and how should they be made aware that they will receiving commercial information?
The consumer has to give active consent to receive the marketing information. Consent should be collected appropriately to prevent misuse.
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2. Is the message clear, consistent and easy to understand?
The message should, as much as possible, reflect recipients' stated interests. Messages that are sent out should be accessed on its level of relevance and usefulness to the recipient.
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3. What is the process to unsubscribe like?
Instructions on how to unsubscribe/opt-out from an alert service should be clearly stated on a mobile Internet site or SMS. This information should be easy to find, uncomplicated and should take immediate effect once it is executed.
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4. What does the Singapore Spam Control Bill entails?
All unsolicited mobile advertising should be tagged with and recipients should have the option to opt-out from further communication.
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1. Do I have to wait long before the campaign can be launched?
With all the details and information provided, a mobile campaign can be launched within 5 to 7 working days.
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2. How long does it take to create and set up a WAP site?
A basic WAP site generally takes approximately one working week before it is ready for launch. WAP sites that are more complex and that requires testing of added functions may take up to 2 - 2.5 weeks to be completed assuming that all information has been provided by client and information provided is accurate.
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3.How long does it take to send SMS blast?
With all the information ready at hand, the network would take approximately 5 minutes to send out 2000 SMS.
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4. Help! I don't know how to include all the necessary information in the SMS!
Fear not, InCent to the rescue! As part of our effort to provide the best services to our valued customers, complimentary message design can be provided upon request. Contact the InCent team for more details.
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5. Were past clients' past mobile campaigns successful?
Our clients have different marketing objectives in mind when starting mobile marketing campaigns. Since the clients that have joined us continued to stay on board and are still currently engaging our services, we can safely assumed that InCent has managed to help them reach their objectives.
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7. Will I be able to get any statistics or report for me to track the success of each campaign?
Yes, definitely! Complimentary post campaign report is provided by our team as a value added service to our valued customers! We believe that by helping them understand their clients better, we are helping ourselves in creating better mobile campaigns in the future too.
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8. Who would be monitoring the campaign or executing the SMS blast?
You can either choose to execute everything personally, especially in the case of sensitive information, or you can choose to hand it over to us. Rest assured that we respect both the privacy of you and your clients and will keep all information confidential.
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1. Should mobile recipients give their consent on receiving commercial information?
Customers should have given their active and informed consent to receive commercial information. The greater consent received, the greater the success of mobile campaigns launched.
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2. How should customers unsubscribe from the marketing messages?
Ready information on how to unsubscribe should be made available on either / both on the Internet and WAP pages. The unsubscribe function should be easy to find and use. Should one choose to unsubscribe, they should be remove from the database with immediate effect.
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Mobile campaigns only costs a fraction of the cost it takes to bring your business on the Internet. Mistakes can be expensive however, and if you cross your boundaries it can result in complaints and you might lose your customers. This is why we recommend contacting us before you venture into the mobile marketing landscape.
We offer free consultation session to map out your mobile strategy.
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It can be rather difficult and tough to get the desired results in the beginning if you start without a clear mobile strategy. This is where you can take advantage of InCent's expertise and avoid making the rookie mistakes. Start seeing results quickly from mobile marketing with InCent today!
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You can first measure the effect of your marketing efforts by integrating mobile components in advertising and promotional activities. Subsequently, allocate your marketing budget more effectively based on this by spending more on the marketing medium that yields the best response.
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Create a mobile strategy that compliments your over all marketing plan. Every mobile campaign you do should strengthen and reinforce other marketing efforts. Click on the button below for more tips and help from InCent on how to integrate mobile elements in your marketing mix.
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SMS Direct Marketing (DM)?
SMS DM is a direct marketing message sent to consumers via an SMS message.
WAP Site?
This is a scaled down Internet site that can be viewed with a mobile phone.
WAP Push?
The same as an SMS-DM, only that the message is clickable and leads to a WAP site.
Mobile Newsletter?
SMS message with a link sent to your customers. Byclicking the link they go to a WAP site with the latest news and information from your store.
MMS?
Multimedia Message. Can be used instead of an SMS to sent images and animations. However this is still expensive so our recommendation is to use SMS in combination with WAP instead.
Bluetooth advertising?
Location based service that can transmit messages to phones near the sender with the Bluetooth® function switched on. InCent is a Bluetooth® member and executes campaigns according to Bluetooth® guidelines.
WAP-banner?
A WAP-banner is an advertising banner for mobile Internet. Very similar too banner advertising online only executed on mobile Internet.
SMS Gateway?
An SMS Gateway is a technical solution to send SMSes to many recipients at once and at the same time track and measure response.
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- How has the consumers consented and how should they be made aware that they will receiving commercial information?
- Is the message clear, consistent and easy to understand?
- What is the process to unsubscribe like?
- What does the Singapore Spam Control Bill entails?
- Do I have to wait long before the campaign can be launched?
- How long does it take to create and set up a WAP site?
- How long does it take to send SMS blast?
- How to include all the necessary information in the SMS.
- Were past clients' past mobile campaigns successful?
- Will I be able to get any statistics or report for me to track the success of each campaign?
- Who would be monitoring the campaign or executing the SMS blast?
- Should mobile recipients give their consent on receiving commercial information?
- How should customers unsubscribe from the marketing messages?
- Is mobile marketing expensive?
- Is mobile marketing difficult?
- How can mobile marketing help me reduce my marketing budget?
- Where should I start?
- Terms used in mobile marketing
What are the relevant rules and best practices of mobile marketing?
Mobile advertising
1. How has the consumers consented and how should they be made aware that they will receiving commercial information?
The consumer has to give active consent to receive the marketing information. Consent should be collected appropriately to prevent misuse.
Back to top
2. Is the message clear, consistent and easy to understand?
The message should, as much as possible, reflect recipients' stated interests. Messages that are sent out should be accessed on its level of relevance and usefulness to the recipient.
Back to top
3. What is the process to unsubscribe like?
Instructions on how to unsubscribe/opt-out from an alert service should be clearly stated on a mobile Internet site or SMS. This information should be easy to find, uncomplicated and should take immediate effect once it is executed.
Back to top
4. What does the Singapore Spam Control Bill entails?
All unsolicited mobile advertising should be tagged with
Back to top
How long does it take to launch?
1. Do I have to wait long before the campaign can be launched?
With all the details and information provided, a mobile campaign can be launched within 5 to 7 working days.
Back to top
2. How long does it take to create and set up a WAP site?
A basic WAP site generally takes approximately one working week before it is ready for launch. WAP sites that are more complex and that requires testing of added functions may take up to 2 - 2.5 weeks to be completed assuming that all information has been provided by client and information provided is accurate.
Back to top
3.How long does it take to send SMS blast?
With all the information ready at hand, the network would take approximately 5 minutes to send out 2000 SMS.
Back to top
4. Help! I don't know how to include all the necessary information in the SMS!
Fear not, InCent to the rescue! As part of our effort to provide the best services to our valued customers, complimentary message design can be provided upon request. Contact the InCent team for more details.
Back to top
5. Were past clients' past mobile campaigns successful?
Our clients have different marketing objectives in mind when starting mobile marketing campaigns. Since the clients that have joined us continued to stay on board and are still currently engaging our services, we can safely assumed that InCent has managed to help them reach their objectives.
Back to top
7. Will I be able to get any statistics or report for me to track the success of each campaign?
Yes, definitely! Complimentary post campaign report is provided by our team as a value added service to our valued customers! We believe that by helping them understand their clients better, we are helping ourselves in creating better mobile campaigns in the future too.
Back to top
8. Who would be monitoring the campaign or executing the SMS blast?
You can either choose to execute everything personally, especially in the case of sensitive information, or you can choose to hand it over to us. Rest assured that we respect both the privacy of you and your clients and will keep all information confidential.
Back to top
Communicating with your own customers (Mobile CRM)
1. Should mobile recipients give their consent on receiving commercial information?
Customers should have given their active and informed consent to receive commercial information. The greater consent received, the greater the success of mobile campaigns launched.
Back to top
2. How should customers unsubscribe from the marketing messages?
Ready information on how to unsubscribe should be made available on either / both on the Internet and WAP pages. The unsubscribe function should be easy to find and use. Should one choose to unsubscribe, they should be remove from the database with immediate effect.
Back to top
Is mobile marketing expensive?
Mobile campaigns only costs a fraction of the cost it takes to bring your business on the Internet. Mistakes can be expensive however, and if you cross your boundaries it can result in complaints and you might lose your customers. This is why we recommend contacting us before you venture into the mobile marketing landscape.
We offer free consultation session to map out your mobile strategy.
Back to top
Is mobile marketing difficult?
It can be rather difficult and tough to get the desired results in the beginning if you start without a clear mobile strategy. This is where you can take advantage of InCent's expertise and avoid making the rookie mistakes. Start seeing results quickly from mobile marketing with InCent today!
Back to top
How can mobile marketing help me reduce my marketing budget?
You can first measure the effect of your marketing efforts by integrating mobile components in advertising and promotional activities. Subsequently, allocate your marketing budget more effectively based on this by spending more on the marketing medium that yields the best response.
Back to top
Where should I start?
Create a mobile strategy that compliments your over all marketing plan. Every mobile campaign you do should strengthen and reinforce other marketing efforts. Click on the button below for more tips and help from InCent on how to integrate mobile elements in your marketing mix.
Back to top
What do you mean by....?
SMS Direct Marketing (DM)?
SMS DM is a direct marketing message sent to consumers via an SMS message.
WAP Site?
This is a scaled down Internet site that can be viewed with a mobile phone.
WAP Push?
The same as an SMS-DM, only that the message is clickable and leads to a WAP site.
Mobile Newsletter?
SMS message with a link sent to your customers. Byclicking the link they go to a WAP site with the latest news and information from your store.
MMS?
Multimedia Message. Can be used instead of an SMS to sent images and animations. However this is still expensive so our recommendation is to use SMS in combination with WAP instead.
Bluetooth advertising?
Location based service that can transmit messages to phones near the sender with the Bluetooth® function switched on. InCent is a Bluetooth® member and executes campaigns according to Bluetooth® guidelines.
WAP-banner?
A WAP-banner is an advertising banner for mobile Internet. Very similar too banner advertising online only executed on mobile Internet.
SMS Gateway?
An SMS Gateway is a technical solution to send SMSes to many recipients at once and at the same time track and measure response.
Back to top
